What Exactly is Product Management? Do I really need it?
Product Management Basics
Product Management encompasses all the skills, processes, and tools to identify and understand real world problems and then how to solve those problems with products.
Do You Need Product Management
For Riddian Consulting Product Management is the relentless and ongoing pursuit to enhance products to solve new problems.
The tools to enhance product management are broad and deep and whether you need help to get started, we can also provide pin-point services to address gaps or pain points as needed.
We look forward to discussing how we can help elevate your products.
What I Can Help You With
Market Research
Are you entering a new market or paralell market? Or maybe introducing new products and services to an existing market? Riddian Consulting can provide market research to give you the detail and information you need to make the right decisions.
- Define and refine the definition and understanding of your actual market.
- Determine the total addressable market (TAM).
- Understand the competitors and alternatives for the market.
Product Management
How well do you have a handle on your products? Riddian Consulting can help put in place methods and tools to improve your products management.
- PM Assessment of your existing tools, processes, and skills.
- Product portfolio review, definition, and strategy.
- Roadmap strategy and planning.
- Product profitability assestment and recommendations.
- Buy, Build, or Partner review and recommendations.
Product Design
How well does your product solve the problem? How does it make the users feel as they use it? Riddian Consulting has experience designing products that target and solve realworld problems.
- Research and identify personas and problems with high fidelity.
- Develop functional designs that work and are tested with customers.
- Leverage usability and beta programs to fine tune usability and streamline adoption.
Product Marketing
Research has established that, regardless of the product, positioning and communication to the market are the primary cause of product success. Riddian consulting can help you develop product positioning and communication strategies that will drive success.
- Develop user and buyer personas for targeted communication.
- Create real world problem stories that will resonate with your audience.
- Product launch communications and strategies to make a splash.
Win / Loss Analysis
Your business starts with Yes from your first customer. The center of your business is based on this first decision and every subsequent or future decision. Without deep understanding of why prospects say no you’re flying blind and lack the vision you need to grow your business.
- Develop and implement Win/Loss enhancements to capture key data through the sales process.
- Get reports and dashboards that highlight Win/Loss drivers to make insights to drive decisions for growth.
- Riddian Consulting also offers Win/Loss programs to reach out and interview both new customers and lost customers for deep actionable insight.
Product Strategy
A good product strategy will provide a light and allow your product to succede. Riddian Consulting can help you come up with a product path to success.
- What is the larger business and product context of the product?
- How will existing product features contribute to our goals?
- What product changes are needed and why?
- How will we introduce, support, sell, and maintain the product?
Roadmap Planning
A great roadmap is key to product success. A data driven process to develop and establish a killer product roadmap will set you up for success and avoid the alternative.
- Review and evaluate any existing roadmap.
- Establish proven data driven practices to define, prioritize, and establish your roadmap.
- Define a realistic roadmap that is both actionable and effective.
Ready to Get Started?